New research from leading adventure specialists Geronigo has revealed the Adrenaline Capitals across Britain. The research analysed over 1 million activity bookings at nearly 2000 UK locations and cross-referenced this with population data to discover which towns and cities had the highest ratio of adrenaline junkies within them.
Woking has been named as the adrenaline capital of the UK, with the highest concentration of adrenaline-seekers. Research showed that 1 in 5.2 residents have taken part in an extreme activity at some point, so with a total population of 105,367 that equates to 20,232 adrenaline junkies living in Woking alone.
This was closely followed by Watford, Crawley, Maidstone and Basildon. The data reveals there are two main areas where the top adrenaline hubs are located, one being the Greater London area, and the other being the Northwest of England.
Quad biking tended to be much more popular in the north of the country, with more southerners favouring laser tag.
Paintball was the UK’s most popular activity, featuring as the top activity of choice for 19 of the top 20 towns. After this, karting and quad biking are the most popular activity for Brits.
Bernie Janes, CEO of Geronigo commented, “It gives me great joy to see that as many as 1 in 5 people are taking part in adrenaline-fuelled activities in certain locations across the UK. Today there is a perception that people are living a digital life online, but clearly a large chunk of the population are keen to get out and about and share exciting experiences with friends and family.”
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