Back pain sufferers can now access virtual physiotherapy anytime, anywhere thanks to Kaia, the world’s first and only AI-powered app to treat back pain.
Clinically proven to help reduce both acute and chronic back pain, improve strength and relieve tension, Kaia was developed in consultation with world-leading pain management doctors, orthopaedic surgeons and clinical psychologists. Users can start seeing results in as little as 15 minutes a day.
The AI app Kaia uses cutting-edge computer algorithms to create a personalised plan of daily physical exercise, psychological therapy, such as relaxation techniques and mindfulness, and education which continually adjusts according to an individual’s progress and ability.
More than 250 video exercises are included, with a virtual assistant guiding users through flawless squats, to perfect planks. Unlike other apps, Kaia provides real-time feedback on the correct alignment of limbs and joints using motion-tracking technology, a form of computer vision which uses the camera on smartphones and tablets to track the position and movement of key points on the body.
Users are also able to easily access a dedicated human pain coach for extra motivation or to answer questions, while in-app tracking monitors progress against metrics such as pain levels.
Prof. Dr. Thomas R. Toelle, neurologist and pain specialist, University of Munich, Germany, said: “Back pain can be miserable to live with and at its worst can seriously restrict mobility and quality of life. Unfortunately, it’s incredibly common and places an enormous burden on our healthcare institutions. Far too often, our instinct is to reach for the short-term relief of painkillers.”
“However, they can have side-effects such as nausea, drowsiness and addiction in the case of opioids, and do nothing to tackle the underlying problem. Staying active with gentle exercises and mindfulness techniques, such as those in Kaia, are proven to help reduce backpain and speed up recovery. “
“These can avoid the need for prescriptions and help individuals self-manage the condition from the comfort of home. Back pain normally improves within a few weeks or months, but you can certainly improve the function of your back and reduce long-lasting pain, if you start to work and continue to exercise with the Kaia. If you’re struggling to cope, the pain is very severe or it doesn’t improve, you should see your GP.”
Back pain is the largest single cause of disability in the UK, with lower back pain alone accounting for 11% of the total disability of the UK population. It’s estimated that 30% of all GP appointments are musculoskeletal-related, costing the NHS at around £5bn a year.
Konstantin Mehl, co-founder and CEO of Kaia Health, says: “Specialist back pain treatment by experts such as physiotherapists, chiropractors and masseuses can be hugely expensive, time-consuming and subject to lengthy waiting lists.”
“My own frustrating experiences of chronic back pain, which plagued me in my early twenties, inspired the creation of Kaia. Kaia takes high-quality scientifically-validated therapies for back pain, such as certain exercises and meditations, and digitises them so that they can be accessed cheaply and conveniently by anyone, at any time, anywhere.”
“So far, more than 400,000 individuals and organisations across Europe and the US have adopted Kaia, and that number is rapidly rising.”
Available via the Apple App Store and Google Play, Kaia is free for 7 days then is available via subscription priced either £25.99 per quarter, £41.99 per 6 months or £62.99 per year – equating to just £1.20 / week.
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